Navzo Pitch Video
Navzo Pitch Video
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INTRODUCTION
INTRODUCTION
Navzo is our vision for a smart shoe sole. Working as a team, we branded, filmed, and produced a Kickstarter pitch video that gives viewers an overview of our product. On this project I handled storyboarding, 3d renders, and helped with camera shots and scripting.
Navzo is our vision for a smart shoe sole. Working as a team, we branded, filmed, and produced a Kickstarter pitch video that gives viewers an overview of our product. On this project I handled storyboarding, 3d renders, and helped with camera shots and scripting.
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BRANDING
BRANDING
We wanted Navzo to be easy to use and enabling. Our brand empowers those with disabilities, and make navigation more convenient for all.
Blue tones suggest the technology and freedom inside each sole, contrasted with a clean white slate. Round edges in the logo enhance the friendly, accessible feel.
We wanted Navzo to be easy to use and enabling. Our brand empowers those with disabilities, and make navigation more convenient for all.
Blue tones suggest the technology and freedom inside each sole, contrasted with a clean white slate. Round edges in the logo enhance the friendly, accessible feel.
Initial branding mood board for Navzo
Initial branding mood board for Navzo
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FILMING
FILMING
Having an experienced videographer on our team meant filming was a breeze. We followed our star around the city, both before and after he discovers Navzo. A variety of shots highlight the struggle of staring down at your phone while trying to explore the world around you.
Having an experienced videographer on our team meant filming was a breeze. We followed our star around the city, both before and after he discovers Navzo. A variety of shots highlight the struggle of staring down at your phone while trying to explore the world around you.
The renewed confidence puts the viewer's trust in our brand
The renewed confidence puts the viewer's trust in our brand
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REFLECTION
REFLECTION
This project was a great example of using our team's individual strengths. When the tasks of editing, shooting, animating, and acting are smartly delegated, they come together to create a pitch video worth more than the sum of its parts.
This project was a great example of using our team's individual strengths. When the tasks of editing, shooting, animating, and acting are smartly delegated, they come together to create a pitch video worth more than the sum of its parts.